CPG brands need clearer, faster paths to offsite retail media conversion. Albertsons Media Collective and AdAdapted now make it possible through a breakthrough, frictionless offsite-to-cart experience grounded in today's shopper journey.
The Key Benefits
20X Cart Conversion Rate
A streamlined path to cart from discovery to retail list or basket
Expanded offsite conversion opportunities across relevant media
Retail-connected measurement tied directly to consumer actions at Albertsons
"Through this new technology we’re unlocking a new era of frictionless commerce where inspiration seamlessly leads to action."
– Evan Hovorka, Albertsons Media Collective, Vice President of Product Innovation
HOW IT WORKS
The Albertsons + AdAdapted Advantage
This new offsite-to-cart retail media experience is built with real shopper behavior in mind.
Here's a snapshot of how it works in 1-2-3:
1. Seamlessly Add Products → The frictionless UX adds items to carts and lists in a single click with no logins.
2. Zero Bounce → Shoppers stay within their current web experience, no redirection, no friction.
3. Save Now, Buy Anytime → Products stay saved to their Albertsons account ready to buy immediately, or at a later date without further action.
